“The time appears to be right for McDonald’s to close the gap on their rivals,” said Tristano, a food service analyst based in Chicago. Increasing quality is a natural next step because Dunkin’ Donuts and Starbucks are strong with quality and convenience. Restaurant industry analyst Darren Tristano said McCafe has been a solid performer in the breakfast and all-day beverage category because consumers find it a good value. “We understand how important the coffee culture is for consumers and we are committed to meeting that demand at the taste, convenience and value only McDonald’s can offer,” Chris Kempczinski, president of McDonald’s USA, said in a statement. McDonald’s, which also sells its McCafe-branded ground coffee in grocery stores, said they have not finalized the list of retailers where the bottled drinks will be sold. Ready-to-drink bottled frappes are expected to hit stores in early 2018. On Wednesday, McDonald’s also confirmed plans to expand McCafe in supermarkets. Restaurants also have been outfitted with higher quality espresso machines, which produce a creamier and thicker milk foam. On Wednesday, McDonald’s said 14,000 McDonald’s restaurants across the U.S., including 600 in Southern California, have launched three new espresso drinks to the coffee menu: cappuccino, Americano, and iced caramel macchiato. Now, nearly a decade later, McCafes have been refreshed to increase repeat visits from casual customers. It helped boost breakfast and afternoon sales at her restaurants. McCafes, which serve lattes, frappes, hot chocolate, shakes, iced caramel mochas and iced coffee, wound up being “terrific” for business. It was such a new product for us,” said Widdicombe, whose family operates five McDonald’s restaurants in Garden Grove. The in-house espresso bars were developed as a fast, less expensive alternative to rival coffee houses, including Seattle-giant Starbucks. In 2009, McDonald’s operator Patti Widdicombe was more than nervous when the chain dipped its toe into uncharted waters with the McCafe launch.
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